Freelancing Fundamentals

In this course, author and seasoned freelancer Tom Geller shows you how to prepare for a transition to freelancing. Begin by taking a look at your career goals, the systems that will support you, and proper ways to plan for success. Find out how to marshal your resources, refine your portfolio for presentation to clients, and estimate your costs to avoid any surprises on the financial front. Plus, discover how to create invoices, manage your books and taxes, expand your client base with marketing, and grow your business.

Topics include:

• What is freelancing?
• Defining your career goals
• Funding your startup
• Getting licenses, permits, and insurance
• Setting prices
• Finding work through agencies
• Getting referrals
• Working with time and project management tools
• Increasing your rates

Table of content

• Introduction
  • Welcome
  • What is freelancing?
  • How freelancing and employment differ
  • Preparing your mindset
• Making Plans
  • Defining career goals
  • Sharpening your market focus
  • Transitioning to freelancing
• Marshaling Resources
  • Preparing your portfolio
  • Estimating costs
  • Funding your startup
  • Establishing your workspace
  • Building your professional network
• Satisfying Requirements
  • Getting licenses, permits, and insurance
  • Creating contracts
  • Finding professional service vendors
• Handling Money
  • Setting prices
  • Establishing payment systems
  • Invoicing and getting paid
  • Keeping the books
  • Managing taxes
• Getting Clients
  • Announcing your availability
  • Finding work through agencies
  • Onboarding clients
  • Avoiding scams
  • Choosing assignments
• Doing the Work
  • Interacting with clients
  • Delivering quality work
  • Getting referrals and recommendations
  • Losing and firing clients
•  Managing Time
  • Deconstructing big jobs
  • Adopting time-management tools
  • Creating schedules
  • Turning off the clock for “me time”
• Keeping the Business Healthy
  • Staying motivated
  • Increasing your rates
  • Marketing beyond your professional network
  • Growing through hires and partnerships
  • Building passive income
  • Changing focus
• Conclusion
  • Case study: Publishing a book
  • Next steps

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