Best Practices for Flash-based Banner Ads

Build eye-catching banner ads in Flash Professional that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display. Author Anastasia McCune explores the current standards of banner ad design, offers a series of best practices for technical development, including incorporating video, and details the necessary information to gather from clients and publishers in order to build an ad. Then Anastasia constructs a number of banner ad examples as simple, expandable, and multi-panel from start to finish, showing how to optimize assets and add interactivity.

Topics include:

• Understanding terminology
• Gathering requirements
• Understanding whether to use Flash or HTML5
• Setting up an ad and using guide layers
• Adding clickability
• Optimizing images and text
• Publishing final files and images
• Creating input text fields
• Creating a print job
• Handling print errors
• Tweening between collapsed and expanded states
• Adding timeline control
• Integrating Flash, HTML, and JavaScript
• Addressing security issues

Table of content

• Introduction
  • Welcome
  • Understanding the prerequisites
  • Using the exercise files and setting file permissions
• 1. Exploring Banner Ads
  • Surveying current standards: Simple ads
  • Surveying current standards: Expandable ads
  • Surveying current standards: Takeover ads
  • Surveying current standards: Creative ads
• 2. Understanding Best Practices
  • Top 10 best practices for technical design and development
  • Top 10 best practices for video
• 3. Understanding Expectations and Design Considerations
  • Overview of terminology and business considerations
  • What to ask for from the client
  • What to ask for from the publisher
  • What’s expected of you
  • Comparing Flash with HTML5 for advertising
• 4. Creating the Basic Ad Structure
  • Previewing the finished project
  • Creating a basic setup and using guide layers
  • Adding clickability
  • Using ActionScript options for click capture and tracking
• 5. Adding and Optimizing Assets
  • Creating optimized images
  • Adding and further optimizing images
  • Adding and optimizing text
  • Finalizing motion
  • Publishing final files and images
  • Using ActionScript motion and motion from templates
• 6. Gathering User Information
  • Previewing the finished project
  • Creating input text fields
  • Preparing the input data
  • Checking for errors and providing user feedback
• 7. Printing
  • Preparing content to print
  • Handling printing errors
• 8. Creating Expandable Banners
  • Finding and using prebuilt ad pieces
  • Previewing the finished banner
  • Setting up the collapsed state
  • Tweening between the collapsed and expanded states
  • Adding timeline control
  • Completing the expanded state
  • Pre-populating social media links and final ActionScript
  • Integrating Flash, HTML, and JavaScript
• 9. Creating Multi-Panel and Complex Expandable Banners
  • Previewing the finished multi-panel banner
  • Looking at general setup and the collapsed state
  • Tweening from the collapsed state to the expanded state
  • Completing the expanded state
  • Exploring panel 1 and panel
  • Integrating Flash, HTML, and JavaScript
• 10. Considering Security Issues
  • Understanding malware and Flash banner ads
• Conclusions
  • Next steps

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