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Saturday, March 29, 2014

Sales Skills Fundamentals

In this course, author Christopher Matthew Spencer shares his techniques for effective sales. Because a sale starts with finely honed communication skills, the course begins with communication and listening skills, and then explores the application of sales traits in everyday life—an ideal primer for making deals in business settings.

This course also covers the basics of connecting with prospective clients, making convincing presentations, understanding and maximizing the sales cycle, measuring sales abilities, and practicing sales skills in role-playing scenarios.

Topics include:

  • Becoming acclimated to selling
  • Understanding common sales terminology
  • Honing communication skills
  • Conveying passion and thoughts
  • Listening actively
  • Winning the confidence of others
  • Asking for referrals
  • Making cold calls
  • Setting realistic sales targets and achieving them
  • Keeping good sales records

Table of content 

Introduction
  • Welcome 
  • Understanding why people buy 
  • Defining the range of sales transactions
  • Defining the sales process
  • Exploring common sales terminology
  • Some key things to know about sales
Onboarding in Your First Sales Job
  • Some homework while you’re training
  • Working in a team
  • Learning from your company’s top stars
  • Building integrity
Communication Skills in Sales
  • Selling in everyday life
  • Sharpening your listening skills
  • Developing clarity with others
  • Getting your point across
  • Sales presentation essentials
  • Exploring protocols for email and written communications
  • Keeping good notes
Prospecting and Qualifying
  • Defining your audience
  • Making effective cold calls
  • Turning prospects into customers
  • Understanding the power of referrals
Completing the Sales Cycle
  • Exploring techniques for setting up appointments by phone and in person
  • Defining needs and creating value
  • Clarifying roles, timing, budget, and decision making
  • Asking for and getting the sale
Measuring and Assessing Your Progress
  • Setting realistic targets and achieving them
  • Understanding team quotas and dynamics
  • Exploring sample record keeping and lead retention systems
  • Acting on your metrics
Let’s Practice
  • A sample face-to-face sales exchange for consumer sales
  • A sample phone call for consumer sales
  • A sample face-to-face sales exchange for business sales
  • A sample phone call for business sales
Conclusion
  • Goodbye
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