Building an e-Commerce Web Site Using Dreamweaver with PHP

In this course, author Lawrence Cramer offers two approaches to implementing ecommerce functionality in Dreamweaver: introducing basic ecommerce functions to an existing site and creating a stand-alone ecommerce solution with PHP and MySQL. The course explores choosing a payment vendor, creating a simple buy button, configuring a store with the Cartweaver extension, adding products and discounts, and managing inventory. The course also provides guidance on securing an ecommerce site, preparing for the site’s launch, and effectively promoting a store. Exercise files accompany the course.

Topics include:

• Setting up a PayPal seller’s account
• Setting up a local development environment: best practices
• Adding a store to an existing design
• Configuring site setup, shipping, and tax
• Managing orders and customers
• Exploring PCI compliance
• Selecting a host and setting up the database
• Purchasing and installing SSL
• Testing the site and troubleshooting problems
• Analyzing site traffic with Google Analytics
• Linking to social networks

Table of content

• Introduction
  • Welcome
  • Using the exercise files
  • Previewing finished projects
• Gathering The Tools
  • What you need to have on hand for the simple solution
• Setting Up a Simple Ecommerce Solution
  • Deciding what solution is right for you
  • Setting up to sell from a site
  • Choosing a payment vendor
  • Setting up a PayPal account
  • Adding a buy button
• Setting Up a Local Development Environment
  • Understanding the benefits of a local development environment
  • Best practices for setting up a local development environment
• Installing PHP and MySQL
  • Installing XAMPP and checking the install
  • Administering the database
• Planning for Ecommerce Functionality
  • Designing with usability and user experience in mind
  • Designing the site with the store in mind
  • Adding a store to an existing design
• Setting Up an Ecommerce Site in Dreamweaver
  • Creating a new PHP site in Dreamweaver
  • Creating and running a test page
• Installing and Setting Up the Cartweaver Ecommerce Extension
  • Installing the Cartweaver extension in Dreamweaver
  • Installing Cartweaver files on your site
  • Finishing setup in the Cartweaver online admin
  • Examining the site and code structure
• Setting Up the Store
  • Exploring Cartweaver functionality
  • Configuring admin settings
  • Configuring store settings
  • Configuring site setup
  • Configuring a shipping system
  • Configuring a tax system
• Setting Up Products
  • Product administration walkthrough
  • Organizing the store
  • Adding product options
  • Adding products
  • Selling tickets, memberships, services, and other intangible goods
  • Creating product discounts
• Managing Workflow
  • Testing locally
  • Managing inventory
  • Managing orders
  • Managing customers
• Establishing Features for Customer Satisfaction
  • Policies and privacy statements
• Security
  • Securing data
  • Securing a site
  • Understanding PCI compliance
  • Choosing a payment gateway with security in mind
• Deploying a Site to the Server
  • Selecting a host
  • Preparing the host and setting up the database
  • Uploading the database and configuring the site
  • Testing and troubleshooting
  • Purchasing and installing the SSL
  • Setting up and testing the payment gateway
  • Preparing the database to go live
  • Soft-launching the store
• Promoting the Store
  • Using Google Analytics
  • Best practices for search engine optimization
  • Creating a Google Sitemap
  • Linking to social networks
• Conclusion
  • Wrap-up

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