Building an Online Shopping Cart

By 2007, 77% of internet users over the age of 13 — about 131.3 million people — will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cartcovers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.

Table of content

Introduction

• Welcome

E-Commerce Basics

• The elements of e-commerce
• SSL (Secure Sockets Layer) certificate essentials
• Acquiring and installing an SSL certificate

Accepting Payments Online

• Accepting credit cards online
• Payment methods
• Choosing between a payment gateway and a processor
• Merchant accounts

Static vs. Dynamic Sites

• ”Static” e-commerce sites
• Dynamic e-commerce sites
• Static vs. dynamic sites
• Which application language to use
• SQL (Structured Query Language)
• Hosted vs. stand-alone sites

Databases

• Database overview
• Choosing a database

Security

• Securing the database
• Securing the website

Shopping Carts

• Building a custom cart vs. buying off the shelf
• How to choose a shopping cart

Basic Elements of a Shopping Cart

• E-commerce essentials
• The store and the catalog
• The cart
• Checking out
• Online store administration

Case Study: Using ColdFusion and Cartweaver

• Setting up the development environment
• Installing the Cartweaver Extension Suite into Dreamweaver
• Setting up the site
• Installing the Cartweaver application into a new site
• Setting up the DSN (Data Source Name)
• Testing the installation
• Code structure
• A word about design

Deploying the Shopping Cart

• Choosing and preparing the host
• Uploading the site
• Setting up the host DSN
• Testing and troubleshooting
• Setting up the payment gateway or processor

Setting Up the Store

• Admin walk-through
• Changing the store password
• Global store settings
• Product options
• Categorizing products
• Shipping cost setup
• Adding products
• Customers and orders

Customer Satisfaction

• Customer service and policies

Conclusion

• Goodbye

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