Lynda – Improving SEO Using Accessibility Techniques

This course focuses on two elements of web development: accessibility and search engine optimization (SEO), demonstrating why they are important and how they work. Author Morten Rand-Hendriksen also shows how good coding practices and modern web standards can make a site accessible and more visible to search engines and social networks.

Topics include:

• Understanding the benefits of accessibility and SEO
• Evaluating screen readers for Windows and Mac
• Installing browser development tools
• Comparing sites that are SEO-friendly and SEO-unfriendly
• Defining a language for a page
• Creating better semantic markup with HTML5
• Marking up images and links properly
• Creating an accessible menu with an unordered list

Table of content

• Introduction
  • Welcome
  • Using the exercise files
• Web Accessibility and SEO: Two Sides of the Same Coin
  • Accessibility and SEO: A primer
  • Understanding the benefits of accessibility and SEO
• Why Web Accessibility Matters
  • Experiencing an inaccessible web site
  • Experiencing an accessible web site
• Accessibility Tools for Web Developers
  • Evaluating screen readers for Windows and Mac
  • Installing browser development tools
  • Pretending to be a screen reader
• Understanding How a Search Engine Sees a Web Site
  • Installing SEO tools
  • Understanding how search engines search a page
  • Comparing sites that are SEO-friendly with ones that are SEO-unfriendly
• Making Accessible and SEO-Friendly Text
  • Defining a language for a page
  • Defining meta headers for a page
  • Creating better semantic markup with HTML5
  • Using and hiding section headings
  • Creating content hierarchies with heading tags
  • Emphasizing content in paragraphs
  • Making accessible block quotes
  • Using some new HTML5 tags
  • Using ordered and unordered lists
• Adding Accessibility and SEO Info to Links, Images, and Other Content
  • Marking up links properly
  • Marking up images
  • Creating a proper image header with CSS
• Creating Accessible and Searchable Navigation
  • Creating an accessible menu with an unordered list
  • Creating and hiding nav headings and skip navigation links
  • Giving navigation links proper focus with style
  • Creating an accessible drop-down menu
  • Scrapping drop-down menus for better options
• Goodbye
  • Next steps

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1. bit.ly/1wCUT6i