Analyzing Your Website to Improve SEO

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant’s take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.
This course was updated on 10/12/2012.

Topics include:

• Understanding why indexing is important
• Using the Google AdWords Keyword Tool
• Dealing with frames, iframes, and popups
• Working with SEO-friendly URLs
• Using meta tags
• Clearing source code clutter
• Building links within the site
• Working with Google+
• Reviewing page content
• Building and submitting an HTML and XML sitemap
• Garnering links outside the site

Table of content

• Introduction
  • Welcome
  • Using the tools in this course
• Getting to Know SEO
  • Understanding SEO
  • Forgetting SEO for a moment
• Preparing to Optimize Your Site
  • Understanding why indexing is important
  • Thinking about keywords
  • Using the Google AdWords Keyword Tool
• Building the Optimization Foundation
  • Understanding why some page components don’t hurt but also don’t help
  • Working with frames, iframes, and popups
  • Working with SEO-friendly URLs
  • Building title tags
  • Understanding meta tags
  • Building description tags
  • Ignoring keyword tags
  • Clearing source code clutter
  • Understanding rich snippets (NEW)
• Working with Outward-Facing Components
  • Reviewing page content
  • Understanding site navigation
  • Building links within the site
  • Including location information
  • Understanding the Panda and Penguin updates (NEW)
• Coordinating with the Outside World
  • Building and submitting HTML and XML sitemaps
  • Garnering links outside the site
  • Submitting to the map sites
  • Working with Google+ (NEW)
• Conclusion
  • Next steps

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