Social Media Marketing with Facebook and Twitter

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company’s brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:

• Understanding online marketing
• Keeping business and personal accounts separate
• Developing a marketing funnel strategy
• Creating a branded Twitter page background
• Optimizing tweets to help them go viral
• Leveraging the latest Facebook features for pages
• Managing your Facebook Timeline
• Creating targeted Facebook social ads
• Customizing Facebook pages with iFrames
• Using Twitter and Facebook analytics to measure impact
• Reducing your workload with social media management programs

Table of content

Introduction

• Welcome

The Big Picture

• Understanding online marketing
• Comparing Twitter and Facebook
• Preparing for online marketing

Twitter Basics

• Setting up your business account
• Creating and applying custom backgrounds
• Tweeting and following
• Following Twitter’s terms of service

Facebook Overview

• Setting up your personal profile
• Understanding the News Feed
• Controlling access to your posts
• Customizing privacy settings
• Following Facebook’s terms of service

Tweeting for Business

• Crafting follow-worthy Tweets
• Attracting followers
• Following the right people
• Responding to mentions
• Tracking keywords in the Twitter stream
• Using hashtags
• Getting Retweeted
• Adding your Twitter feed to your blog or web site
• Integrating a “Tweet This” feature into your online marketing
• Measuring your impact

Facebook Pages for Business

• Touring Facebook Page timeline features and controls
• Creating a new Facebook Page
• Creating a profile picture
• Designing a cover image
• Creating a combined cover-and-profile image
• Using the admin panel
• Editing important Page settings
• Adding and featuring Page admins
• Customizing the apps bar
• Posting to your Page strategically (for EdgeRank)
• Pinning, highlighting, and adding milestone posts to the timeline
• Managing spam by hiding and unhiding user posts
• Using the Notes app for longer posts
• Using Facebook as your Page
• Adding favorite Pages to your timeline
• Building an audience for your Page
• Adding a Facebook Page feed to your web site
• Analyzing traffic with Facebook Insights

Extending Social Media Marketing

• Reducing your workload with social media management programs
• Enhancing your Page with Facebook apps
• Creating your own iframe app to customize your Page
• Using a third-party iframe app
• Adding a Like button to your content outside of Facebook
• Advertising on Facebook with Facebook Ads
• Advertising on Twitter with sponsored Tweets

Conclusion

• Next steps

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