Insights from an Online Marketer

Make the most of your marketing with tips and tricks from marketing thought leader Lorrie Thomas Ross. An author, speaker, and CEO of her own online marketing agency, Lorrie shares candid advice from her years of developing successful online marketing campaigns, and explains how to personalize your brand while finding new customers and clients. This course, another in our Insights series of interviews with industry thought leaders, covers vital considerations, such as building your brand, working within the confines of a small budget, tackling social media, and knowing when to hire a consultant to conduct your online marketing.

Topics include:

• What is online marketing?
• Encouraging online conversations about your business and products
• Reacting to requests such as “make a viral video…now”
• Selling a story
• Finding success through blogging
• Keeping up with the latest marketing trends
• Starting a career in online marketing

Table of content

Interview

• What is online marketing?
• Making a personal connection
• Improving your online marketing
• Finding new customers
• Getting others to talk about your business
• Advice for when your company says “make a viral video”
• Story selling
• Branding yourself
• Working with a small budget
• Investing rather than spending
• Understanding the importance of social media
• Experiencing success through blogging
• Hiring an online marketer
• Keeping up with the latest trends
• Starting a career in online marketing
• The future of online marketing

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